Celebrating Diversity and Modesty: The Sawa Co Story in Melbourne Fashion Week 2019
Sawa Co has been designed with modest dressing in mind, and it is the first Australian brand to introduce a formal modest runway show in Melbourne Fashion Week in 2019.
Sawa Co was founded by a local Lebanese Australian designer and from the very beginning, its focus has been on making beautifully designed, modest clothing that celebrates individuality, creativity and diversity. Their specialties include minimalistic and sustainable designs for women who want to look fashionable yet comfortable.
The fashion industry has not always been a welcoming space for modest dressers, but Sawa Co is aiming to change that. They provide vibrant, colourful, and comfortable designs that cater to a specific niche market. You can see this from the pictures showcased in The Guardian's fashion gallery, showcasing the brand's vibrant and colourful designs paired with beautiful head coverings and scarfs.
Sawa Co's runway show at Melbourne Fashion Week was a truly groundbreaking effort, showcasing that modest dressing can be fashionable and trendy. It is essential to note that the modest fashion market is continuously growing, and many fashion brands are starting to recognise this trend by designing modest clothing lines.
The Guardian's feature on Sawa Co is an excellent platform for modest fashion to showcase its vibrancy, creativity, and beauty. It challenges the mainstream fashion industry's norms, creating a more inclusive and diverse space for different cultural backgrounds.
In conclusion, Sawa Co's feature in The Guardian's fashion gallery is a triumph for modest fashion, and it proves that fashion can be beautiful, comfortable, and modest at the same time. Sawa Co is undoubtedly a trailblazer in the world of modest fashion, and with more brands like this, we can all look forward to a more inclusive and diversified fashion industry.
https://www.theguardian.com/fashion/gallery/2019/sep/03/melbourne-fashion-weeks-first-modest-runway-show-in-pictures?page=with:img-6
